Magine Pro partners with Digital TV Europe for 2020 Industry Survey
This week, Digital TV Europe released its fifth annual industry survey, which provides a unique snapshot of industry executives’ views on the key issues and trends facing the digital video business today.
We teamed up with DTVE this year to find out what industry respondents think about the relative appeal of specialist thematic streaming offerings, and the key elements that are likely to go into making such a service a success.
Here’s a sneak peek at some of the findings in the report:
- Over 93% of respondents said that original content was either very relevant or moderately relevant to being a reason consumers sign up for a subscription streaming service, while over 87% felt the same about exclusive content.
- 62.6% believe an out of date or rarely updated library of content is one of the main reasons people terminate a subscription to a streaming service.
- 24% of respondents said users are much more likely to add a niche service to their existing streaming portfolio, while 44% believe they are somewhat more likely.
Download the full report here to read more of the findings.
Magine Pro’s CEO, Matthew Wilkinson also shared his thoughts on the survey results:
“When asking the industry about success factors for thematic OTT services, it’s clear that content and pricing are in focus. The fact that many respondents believe subscribers are more likely to terminate a subscription if the content is out of date or rarely updated is telling. Despite some market saturation, results show there’s still room for emerging OTT services that cater to specialised global or local audiences.
OTT has now become a mature distribution form, where technical flaws are mentioned less as impacting user experience. Flawless streaming is now a basic requirement. The consumer perception of quality for a streaming service is largely dependent on the originality or exclusivity of content that is available. For the operator, it’s also about decreasing CAPEX, optimizing return of investment, easy integration and the interrogation of analytics to develop a service further.
Magine Pro has experience running global OTT services since 2011. We understand the importance of meeting commercial priorities regarding content, price, and service economics that this survey indicates as important. Our full end-to-end OTT solutions are proven and flexible and meet the demands of a mature streaming market.”
If you haven’t done so already, download the Digital TV Europe survey here. We’ll be sharing more of our thoughts and opinions on the findings here on our blog in the coming weeks. You can stay up-to-date with our latest posts and news on LinkedIn, or sign up for our e-newsletter and get them delivered straight to your inbox.
